Brough Superior presents a new partnership with another prestige brand. The Franco-Brittan brand's first collaboration dates back to 2020, with Aston-Martin. This led to the emergence of the stunning AMB 001 and AMB 001 Pro sports cars. This time, Brough is getting closer to the world of timepieces with the Richard Mille watch brand.
This daring collaboration will give birth to a unique creation: the RMB 01. More than just a motorcycle, it's a true work of art, combining craftsmanship, technological innovation and heritage.
Founded in 1919 in Nottingham by George Brough, Brough Superior has left an indelible mark on the history of motorcycle racing. After its abrupt demise during the Second World War, the brand was relaunched in France in 2013 thanks to the vision of Thierry Henriette and Albert Castaigne. True to its original commitment to mechanical excellence, Brough Superior continues to build motorcycles where every detail embodies perfection.
At the heart of this collaboration are innovation, a strong taste for avant-garde aesthetics and a constant desire to push back the boundaries. From design to production, every detail is meticulously crafted to inspire emotion. This philosophy and relentless quest for perfection are deeply shared by Richard Mille, creating an unbreakable bond between the two partners.
In the motorcycle world, there are other emblematic associations with watch manufacturers. In 2009, MV-Agusta created a special series of Brutale 1078 RRs with Jeanrichard. Triumph has twice teamed up with Breitling to marry the 1200 Speed Twin with the Speed Triple 1200 RR.
The fruit of this alliance will perfectly illustrate the union between Richard Mille's unique vision of ultimate watchmaking and Brough Superior's cutting-edge motorcycle engineering. The RMB 01, limited to 150 pieces, will be unveiled on July 3, 2025 at the 12th edition of Le Mans Classic, a prestigious event dedicated to classic cars and the history of the 24 Hours of Le Mans. This ambitious project promises an unprecedented achievement, designed to stimulate the senses and push back the limits of excellence on the track.
Image credits: D.R.
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