EICMA 2026: Record Attendance and More Than 600,000 Visitors

Leaving the 2026 EICMA show with a poster announcing that the next edition will take place in 2027.

The 2026 edition of EICMA will go down in history. From November 3 to 8, the 83rd edition of the Milan International Motorcycle Show closed its doors at Fiera Milano Rho with record-breaking results:more than 600,000 visitors, a 6% increase compared to 2025. For the first time, the event spanned ten pavilions, covering a total area of 300,000 m² (42 soccer fields).

A Sharp Rise in International and Professional Participation

Beyond the large turnout from the general public, EICMA 2026 reaffirmed its status as a global hub for the motorcycle industry:

Exhibitors and Brands: 764 exhibitors from 52 countries represented no fewer than 2,150 brands (74% of which were international). Nearly 30% of direct exhibitors were first-time participants or returning to Milan.
Industryprofessionals: More than 51,000 industry professionals from 168 countries walked the aisles, marking a spectacular 30% increase in international trade attendance compared to 2025.
Media: 8,700 accredited journalists, content creators, and technical specialists (from 67 countries) covered the event.

Aware of the logistical challenges posed by such a large turnout, Pietro Meda (EICMA President) and Paolo Magri (CEO) highlighted the investments made to streamline the visitor experience: wider aisles, redesigned signage via the dedicated app, promotion of public transportation, and free parking in the city.

The 2027 motorcycle novelties to check out on Motoplanete

Our teams were on site in Milan to take a close look at the bikes that will be hitting the market next year. You can already check out our detailed reviews for the following 2027 new models:

Sport Bikes and Roadsters: 2027 Aprilia RSV4 1100 Factory, 2027 Aprilia RS 660 Factory, 2027 Aprilia Tuono 660 Factory, 2027 Ducati Panigale V2 SP, 2027 Ducati Diavel V4, 2027 Ducati Diavel V4 S, 2027 Triumph 798 Street Triple RS, 2027 Honda V3R 900 E-Compressor, and 2027 CFMOTO V4SR-RR.
Trail Bikes, Cruisers, and Mobility: Moto-Guzzi V 85 TT Napaijri 2027, CFMOTO 550 MT 2027, Yamaha RW 700 2027, Harley-Davidson Sprint 440 2027, and Kymco CV-X45 2027.

Three Motoplanete members crouching next to a modified Ducati — Three members of the Motoplanete team (Seb, Greg, and Lionel) admire a Ducati that has been completely transformed with vintage parts.

Speed Legends and MotoGP: Passion at the Heart of Hall 22

One of the highlights of this year’s event was undoubtedly the partnership with MotoGP. The “Speed Legends” exhibition , held in Hall 22 under the patronage of the FIM and with the support of the ICE, attracted more than 150,000 visitors.

Inaugurated in the presence of Giacomo Agostini and Franco Uncini, this retrospective traced more than seven decades of Grand Prix racing through the motorcycles of legends such as Kevin Schwantz, Mick Doohan, Valentino Rossi, Jorge Lorenzo, Marc Márquez, and Francesco Bagnaia. Right next door, the MotoGP Gaming Arena allowed thousands of fans to ride real motorcycles converted into simulators, with the chance to win paddock access for the 2027 Mugello and Misano Grand Prix races.

MotoLive Celebrates Its 21st Anniversary and the 2027 Dakar Rally Is Unveiled

Outside, the MotoLive arena (60,000 m²) celebrated its 21st anniversary with a program featuring freestyle motocross, trial riding, races, and challenges on twin-cylinder off-road bikes. The crowd cheered on Toni Bou, Troy Bayliss, Marco Melandri, Stefan Everts, Chicco Chiodi, Christophe Pourcel, and Rubén Xaus. The Champions Charity Race, featuring 17 manufacturers, received eight hours of live television coverage.

On the rally-raid front, EICMA hosted the official presentation of the 2027 Dakar route by ASO and its race director David Castera, alongside an area dedicated to the history of the event in Hall 22. Finally, the video booth set up in front of Hall 18 allowed thousands of motorcyclists to share their first time on a motorcycle, illustrating this year’s slogan: “Always the first time. Every year, a discovery.”

Urban Mobility and the Economic Impact of the Sector

The Y.U.M. (Your Urban Mobility) area saw strong growth, with more than 4,000 free test rides on scooters, mopeds, and quadricycles (both electric and gasoline-powered).

On the institutional front, the Motonomics conference organized by ACEM and ANCMA unveiled figures from the Oxford Economics study on the impact of two-wheeled vehicles in the European Union and the United Kingdom:35.1 billion euros in GDP, 481,600 jobs, and 20.6 billion euros in tax revenue. The study also highlights the environmental benefits of motorcycles, which emit an average of 95 g of CO₂ per kilometer, compared to 250 g per kilometer for a car. The visit by Italian Prime Minister Giorgia Meloni confirmed the show’s strategic importance to the industry.

Published on 11/10/26
by Yffic

Yffic is the webmaster. He handles website maintenance and many other tasks. He joined the team in 2005; a motorcycle enthusiast since childhood (it runs in the family), he wanted to help Greg with the site while pursuing his studies and later his career. Years have passed, but their collaboration continues. He has grown with the site and strives to help it grow as well. It’s a story of love—or passion—that brings together his career as an IT specialist and his passion for motorcycles. In addition to the site’s IT development, infrastructure, and testing, he also handles communications and partnerships in close collaboration with Greg.

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